Issue of the Week (Sept. 4-13): Consumer Perception
What’s the issue?
- The perception of consumers’ on the treatment of food producing animals
What’s the impact?
- Public perceptions of common practices on dairy farms (eg., dehorning, tail docking, castration, etc.) are being portrayed and perceived as ‘abusive’ for the animals.
- The public may change their purchasing habits based on their perceptions of the animal welfare practices that are used to produce a product.
- Producers may need to change some of their methods to satisfy public concerns regarding animal welfare and well-being.
- Producers and animal agriculture organizations need to be more vocal in talking about how they care for their animals and explain why they do things the way they do.
- Producers should be open and appear ‘less secretive’ when it comes to showing the public how they raise their animals.
- Some farms will need to adjust/modify some practices/procedures to demonstrate their concern for animal welfare/well-being and show consumers that they too are concerned for these animals.
Need more information? Visit our Ask-a-Vet feature at ANIMART.com/dairy_ask_a_vet.